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Experience Edge Empowering Global CX
Transformation

Driving Customer Loyalty and Business Growth.Faster.Smarter.
With full ownership, more than any traditional consultancy.

Built for Companies Built for the Future   Built for Impact

Why leading companies choose

experience edge :

Specialists in customer experience and business growth

Deep understanding of GCC and emerging markets

CX that links directly to revenue, retention & loyalty

Action-driven
we deliver, not just advise

Proven track record across multiple sectors

CX Strategy & Governance
Turn customer experience into a strategic growth driver.
Journey Design & Execution
Design experiences that create loyalty and advocacy — across digital and human touchpoints.
CX Metrics & Financial ROI
Prove and scale the value of CX — with the right KPIs, dashboards, and financial impact.
Technology & AI Integration
Leverage technology and AI to accelerate CX improvements — with a focus on business outcomes.
Training & Leadership Enablement
Build CX leadership capabilities — from boardroom to front line.

Impact Metrics

32%‍
Reduced customers churn
rate

90%
‍‍of customers feeling highly valued or valued‍‍

28‍ point NPS growth over three years

10+ ‍Countries served. We are active globally

25%‍ Reduced complaints ‍of the top 5 categories

30-50%‍
‍Improved digital adoption

12-20%‍
‍Increased cross-sell & upsell revenue

100+
‍‍Transformed CX governance in major organizations

25%‍ Reduced complaints ‍of the top 5 categories

30-50%‍
‍Improved digital adoption

12-20%‍
‍Increased cross-sell & upsell revenue

100+
‍‍Transformed CX governance in major organizations

100+‍
Transformed CX governance in major organizations

12-20%‍
‍Increased cross-sell & upsell revenue

30-50%‍
Improved digital adoption

25%‍ Reduced complaints ‍of the top 5 categories

100+‍
Transformed CX governance in major organizations

12-20%‍
‍Increased cross-sell & upsell revenue

30-50%‍
Improved digital adoption

25%‍ Reduced complaints ‍of the top 5 categories

10+ Countries served.
We are active globally

28 point NPS growth over three years

90%
‍‍of
customers feeling‍
‍highly valued or valued

32%‍
Reduced customers‍
‍churn
rate

Executive Diagnostic

Fix What Matters. Deliver Measurable Impact.Build What Lasts.

We help GCCs and global organizations identify where value is leaking, improve critical journeys fast, and build the management system required to sustain performance at scale.

Executive Diagnostic

Find the right path to execution

Step 1 of 7

What is your primary business objective?

Step 2 of 7

What is the main barrier preventing effective CX execution?

Step 3 of 7

What is your primary industry?

Step 4 of 7

What is your organization's size?

Step 5 of 7

What is your biggest CX execution challenge?

Step 6 of 7

What is your expected timeline for action?

Step 7 of 7

What is your role in the organization?

Skip diagnostic — go directly to contact form →
Analyzing Organizational Profile...
While we generate your path, here is why global leaders choose us
Business Outcomes
Measurable impact driving growth & efficiency.
Fast Time to Value
Visible results delivered in weeks, not months.
Insight to Execution
We implement and embed change alongside your teams.
Built for Global
Deep expertise in complex GCC & global markets.
Clarity → Proof → System

Recommended Execution Paths

Click any package card to select — you can always change your mind.

✓
01

CX Clarity Diagnostic

Find where value is leaking — and what to fix first.
  • Review of key customer and service journeys
  • Identification of friction and value leakage
  • 90-day action roadmap
From USD 15,000
✓
02

Priority Journey Sprint

Fix one critical journey. Deliver visible results in weeks.
  • Deep dive into one critical journey
  • Future-state redesign & clickable prototype
  • Quick wins & KPI implementation plan
From USD 35,000
✓
03

CX Execution Transformation

Build the system that makes customer centricity executable.
  • Governance and ownership model
  • VoC and insight-to-action system
  • Transformation roadmap & capability building
Tailored Program
Configuring Your Transformation Path...
Preparing enhancement modules based on proven global impact
32%
Churn Reduced
Customers retained through better journey design.
28pt
NPS Growth
Net Promoter Score lift across portfolios.
50%
Digital Adoption
Improved digital adoption post-implementation.
20%
Upsell Revenue
Increased upsell from better customer moments.

Enhancement Modules

Select additional capabilities — click any card to toggle selection.

✓

Selection Registered

Thank you for detailing your priorities. Our senior experts are reviewing your inputs and will reach out to discuss the next steps.

About Us

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Vision:

To lead a global transformation in customer experience, enabling businesses to connect, engage, and thrive in a customer-first world

Mission

Equipping businesses across industries with tools, insights, and strategies to create exceptional experiences

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Core Values:

Customer-Centricity, Innovation, Collaboration, Integrity, Excellence

Why Choose Us?

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Global Reach

Proven impact across industries and geographies.

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Innovative Solutions:

Cutting-edge tools and strategies.
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Proven Success:

Quantifiable results for clients.
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Collaborative Network:

Partnerships with leading technology firms.

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Codin Caragea

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A visionary leader with over 20 years of banking experience, including 12 years in the GCC, where he has spearheaded some of the region’s most ambitious innovation and customer experience transformations. He brings a unique blend of strategic...

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Codin Caragea CEO of Experience Edge

Codin Caragea is a visionary leader with over 20 years of banking experience, including 12 years in the GCC, where he has spearheaded some of the region’s most ambitious innovation and customer experience transformations. He brings a unique blend of strategic insight, regulatory understanding, and practical delivery, enabling central banks and financial institutions to drive sustainable innovation while maintaining stability and compliance. As the former Head of Customer Experience & Innovation at Riyad Bank, Chief Customer Experience at Alinma in Saudi Arabia and Chief Customer Experience at Bank Muscat in Oman, Codin has designed and implemented innovation frameworks, governance models, and customer labs that directly influenced revenue growth, digital adoption, and customer trust. His work has consistently demonstrated the ROI of innovation, making him a sought-after advisor and workshop facilitator for financial regulators and leading banks. Today, as the Founder & CEO of Experience Edge based in Dubai, Codin partners with governments, banks, and corporates to embed innovation at scale, align transformation agendas the GCC countries visions and priorities, and equip leadership teams with actionable strategies for the future of finance.

Resources

cx customer exp training cx training cx consulting cx transformation custom experience transformation cx management cx in banking customer centric culture
Consumer banking

The Consumer Banking Report 2024 provides a deep dive into the evolving landscape of retail banking, emphasizing trust, transparency, and customer-centric innovation...

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Accenture global Banking

The Accenture Global Banking Consumer Study 2023 highlights a critical shift in consumer expectations, revealing that...

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Consumer Intelligence Series

The PwC Consumer Intelligence Series on Customer Experience reveals a stark reality: while businesses invest in cutting-edge technology, they often neglect what truly matters to customers...

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World Retail Banking

The World Retail Banking Report 2024, published by Capgemini, highlights a transformative era for retail banking, shaped by macroeconomic uncertainty, rising customer expectations, and AI-driven...

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Check out more resources
Austria
47.5162
14.5501
Norway
60.4720
8.4689
Belgium
50.5039
4.4699
Switzerland
46.8182
8.2275
Netherlands
52.1326
5.2913
New York, United States
40.7128
-74.0060
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46.6034
1.8883
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24.4539
54.3773
United Kingdom
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3.4360
Riyadh
24
46
Dubai
25
55
Bucharest
44
26

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